Our Journey

The Story Behind Every Stick

Three generations of craftsmanship, one unwavering promise of purity.

Sourish Agarbati's first workshop
Est. 1998Dindoli, Surat
How We Began

A Story Rolled By Hand

Sourish Agarbati was founded in a small courtyard workshop by a family that believed fragrance was too sacred to be rushed. What began as sticks rolled for neighbourhood temples slowly grew into a trusted wholesale name across Gujarat — without ever changing the way we work.

We still source raw sandalwood, herbs and resins the same way our founders did: in small batches, tested by hand, and rolled by artisans who have spent decades perfecting their craft. Growth, for us, has always meant reaching more homes — never cutting corners.

What Drives Us

Mission & Vision

Our Mission

To craft incense that is genuinely natural, consistently fragrant, and accessible to every home and temple — without compromising on the traditions that make it special.

Our Vision

To become India's most trusted name in handcrafted fragrance, known as much for our purity of ingredients as for the calm we bring into people's daily lives.

From Raw Material To Ritual

How Our Incense Is Made

A process that has changed very little in twenty-five years, on purpose.

01

Sourcing

Sandalwood, herbs, resins and oils are sourced from trusted regional suppliers and inspected on arrival.

02

Blending

Fragrance masters mix each formula by hand, adjusting for humidity, season and batch quality.

03

Hand Rolling

Bamboo cores are hand-rolled with the paste, ensuring even thickness for a consistent, slow burn.

04

Drying & Packing

Sticks are air-dried naturally over several days, then hand-packed and sealed for freshness.

Our Standards

Quality Assurance

Every batch passes through checks that protect both fragrance and your family's wellbeing.

No Synthetic Charcoal

We avoid harsh charcoal bases that cause heavy smoke and irritation.

Batch-Tested Fragrance

Every production batch is smell-tested and burn-tested before packing.

Hygienic Packing

Sealed in moisture-proof packaging to protect fragrance until it reaches you.

Consistent Weight & Count

Every pack is weighed and counted so quality never varies box to box.

In Short

Why Sourish Agarbati

25+ Years of Trust

A legacy built one satisfied household at a time.

Purity First

Every ingredient chosen for scent and safety, never shortcuts.

Handmade at Scale

Traditional rolling techniques, without losing consistency.

Fragrance That Lasts

Formulated to release slowly, so the calm stays with you longer.

Experience the Fragrance of Purity

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